Much of what these businesses offer is different from the malt-shop model of yesteryear. РІР‚СљI donРІР‚в„ўt think itРІР‚в„ўs a big surprise that we also have some amazing local artisanal ice cream brands.РІР‚Сњ really in the past five or 10 years has been at the forefront of the food scene and food culture in this country,РІР‚Сњ Brooks said. Smorgasburg General Manager Zach Brooks credits this explosion of ice cream businesses to an increasing sophistication in consumer food habits, along with improvements in access and quality of ingredients and the cityРІР‚в„ўs thriving mix of different cultures. They are staking a claim in an increasingly competitive marketplace and are contributing to a nationwide industry that generates $13.1 billion in gross sales and other economic output and provides more than 26,000 direct jobs generating $1.6 billion in direct wages, according to the International Dairy Foods Association.Р”Вowntown Los AngelesРІР‚в„ў open-air food market Smorgasburg LA held its fifth annual РІР‚СљIce Cream Alley,РІР‚Сњ a curated lineup of local ice cream and sweet treat businesses, from July 18 through Sept. While a handful of local ice cream-makers have a longstanding presence, such as Mashti MaloneРІР‚в„ўs, which opened its doors in 1980, several are less than a decade old. The Business Journal estimates there are more than 50 local ice cream businesses headquartered in Los Angeles, a figure that excludes chains that do big business here but are headquartered elsewhere, such as Santa Barbara-based McConnellРІР‚в„ўs Fine Ice Creams Brooklyn, N.Y.-based Van Leeuwen Ice Cream Columbus, Ohio-based JeniРІР‚в„ўs Splendid Ice Creams Portland, Ore.-based Salt & Straw and, of course, Baskin-Robbins, which moved its headquarters to Canton, Mass., in 2004. The industry has since become a bustling community with a wide variety of offerings that are scooped and sold locally and nationally. In Los Angeles, thereРІР‚в„ўs always room for ice cream.Р”В«y the time brothers-in-law Burt Baskin and Irv Robbins founded the multinational brand Baskin-Robbins by merging their Glendale ice cream parlors in 1948, the frozen treat was already a modest staple of L.A. Serkeh or vinegar, represents age and patience.Natasha Case cofounded Culver City-based Coolhaus in 2009. Somaq, sumac, represent the color of sunrise. Seer which is garlic in Persian, represents medicine. Senjed the sweet, dry fruit of the lotus tree, represents love. Seeb means apple and represents health and beauty. Samanu is a pudding in which common wheat sprouts are transformed and given new life as a sweet, creamy pudding and represents the ultimate sophistication of Persian cooking. Sabzeh or sprouts, usually wheat or lentil represents rebirth.

The Haft-Seen table includes seven items starting with the letter РІР‚СљsРІР‚Сњ or seen in the Persian alphabet: The key elements feature a haft seen, a major traditional table setting of Nowruz when ringing in the Iranian spring celebration. Celebrated around the world, Nowruz can date back 3,000 years. Nowruz, which means РІР‚Сљnew dayРІР‚Сњ in Farsi, is the celebration of the new year, which coincides with the arrival of the new season. The anticipation for the new spring season started off with a Nowruz celebration hosted by Glendale CollegeРІР‚в„ўs Persian Student Association (PSA) on March 15. Attendees were able to learn about the haft seen. Nowruz was celebrated at Glendale Community College.

Mashti malone 1980s